The January Sales have started, and there are a myriad of offers on display, with the shopper being enticed to buy with the reward of large discounts or an additional item thrown in for free. With the rate of VAT now at 20% it is in the interest of every shopper to seek out the best deal. Bertram Prance (1889-1958) cartoon from around 1920 shows what wonderful gifts were being given away with every purchase. For the record £2 in 1920 is worth about £40 in today's money.
Transcript below:
WIFE (emerging delightedly from shop). "Look what they gave me for spending
two pounds!"
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